The EMERGE School
Our collaboration with the EMERGE school in Bozeman was an integral part of the creation of Hard-8. From designing to wrenching, the students visited the dealership multiple times per month to assist with the build and, most importantly, learn about motorcycles. The perspective gained from these students was imperative to the creation of the story and eventual look of the build.
The EMERGE School is a private K-12 school focusing on flexible, progressive education. Following a university-model, real life experience and hands-on learning take the forefront of their unique educational system.
These students are the next generation of Harley-Davidson, so we’re making sure that we involve them at the dealership and introduce them to the culture of Harley-Davidson and motorcycling in general.